Seth Godin: Now is never (but here comes tomorrow)

An interesting perspective on perspective of current activity. Have clarity on what you do and why you do it. See the bigger picture.

"Everything you're working on is an investment in tomorrow.

While we can choose to enjoy the process, the end result is always at the end of an arc, always the result of many steps, of earning trust, of building a connection.

If you view any particular day without context, it is almost certain to be a failure. Because now never happens. The results always happen later.

Since later is just around the corner, today, right now, is the perfect time to begin.

Now is the moment we get to plant the seeds for later."

Source: http://sethgodin.typepad.com/seths_blog/2016/10/now-is-never.html